Definitions,
-Production
Filmmaking (or in an academic context, film production) is the process of making a film. Filmmaking involves a number of discrete stages including an initial story, idea, or commission, through scriptwriting, casting, shooting,sound recording and reproduction, editing, and screening the finished product before an audience that may result in a film release and exhibition. Filmmaking takes place in many places around the world in a range of economic,social, and political contexts, and using a variety of technologies and cinematic techniques. Typically, it involves a large number of people, and can take from a few months to several years to complete.
-Marketing
-Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors.[1] As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.Marketing.
-Distribution
Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing (including DVD-Video or Blu-ray Disc, video-on-demand, download, television programs through broadcast syndication etc.). For commercial projects, film distribution is usually accompanied by film promotion.
-Marketing
Exhibition is the retail branch of the film industry. It involves not the production or the distribution of motion pictures, but their public screening, usually for paying customers in a site devoted to such screenings, the movie theater. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn). Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films.
-Audience
A particular group at which a product such as a film or advertisement is aimed:his stated target audience is childrenI realize that I am not the intended target audience for the film.
-Institution
When we use the term institutions in Media Studies, we usually mean the people who have a role in the production of media texts. That covers a huge amount of ground, as you can imagine. A brief list might include:
Companies/organisations
Producers
Distributors
Marketing.
So we're talking editors, directors, producers, scriptwriters, screenwriters and so on and so on.
-Digital
Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte).
-Ownership
Western societies are relying increasingly on communication through various media and relatively less on face-to-face contact to organize and co-ordinate activities, to disseminate knowledge and information, to educate and entertain. Studies indicate that some 50% of the labour force in advanced INFORMATION SOCIETIES are engaged in some form of market-based information activity.
CONVERGENCE
the act of converging and especially moving toward union or uniformity; especially : coordinated movement of the two eyes so that the image of a single point is formed on corresponding retinal area
SYNERGY
In general, synergy (pronounced SIN-ur-jee , from Greek sunergia , meaning "cooperation," and also sunergos , meaning "working together") is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. In business and technology, the term describes a hoped-for or real effect resulting from different individuals, departments, or companies working together and stimulating new ideas that result in greater productivity
NEW TECHNOLOGIES
Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia[3]) is the collection of techniques, skills, methods and processes used in the production of goods or servicesor in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, processes, etc. or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things, they are known as videogames , imax , 3d etc.
HARDWARE
In information technology, hardware is the physical aspect of computers, telecommunications, and other devices. The term arose as a way to distinguish the "box" and the electronic circuitry and components of a computer from the program you put in it to make it do things. The program came to be known as the software.
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