Wednesday, 24 February 2016

marketing

As production on Jurassic World gained momentum in 2014, top brass at Universal and co-financier Legendary grew increasingly confident that Colin Trevorrow’s action franchise reboot would deliver thrills.
Yet there were potential obstacles. It had been 14 years since Jurassic Park III and 22 years since Jurassic Park, Steven Spielberg’s beloved box office beast that spawned the franchise.
Universal’s global marketing team knew that if their tentpole were to really take off they would need to tap into an enduring love for the series.
“We wanted to make sure Jurassic World was always going to be seen as one of the three big movies this year with Avengers 2 and Star Wars,” says Simon Hewlett, the London-based executive vice-president of Universal Pictures International (UPI, pictured).
Harnessing brand value
“We probably started about 18 months ago. We were doing brand testing in our top markets to understand what the value of Jurassic Park was in those countries. That gave us a good understanding of people’s relationships with the first three movies.
“It gave us an idea of where the original fans were and the new fans who had only seen it on DVD. At that point we were concept testing but didn’t have the full story.”
Hewlett says they started focus groups with all demographics roughly one year ago once executives had more of an idea of how Jurassic World was turning out.
Executives soon learned that 1993’s Jurassic Park was the peoples’ favourite of the series.
“The brand value of the original had not diminished in the key markets,” Hewlett says. “It was still seen as a treasure and a significant point in people’s cinema-going history; a lightbulb moment like Star Wars to a certain generation.
“From that we identified where our strengths were and where we had to work harder. We had to give people a reason to go and the reasons were different around the world and varied.
“People appreciated the darker side of Jurassic Park in some parts; in others it was a four-quadrant movie. In places like South Korea and Japan it was all about the experience and the wonder of an actual park being opened and what would that look like and the science appealed to some markets.”
Appealing to Chinese audiences
Several elements appealed to Chinese audiences, who as of Monday (June 22) had generated $164.4m in ticket sales.
“Our testing showed that Chinese cinema-goers were interested in the science of Jurassic World, specifically the creation of a hybrid dinosaur,” says Hewlett.
“Chinese audiences love spectacle and the big screen experience and Jurassic World absolutely fitted the bill. IMAX and 3D reinforced the big-screen experience.”
Crucially the executive notes there was a high level of brand awareness, an interesting point given that whenJurassic Park first opened it was at a time when the volume of Hollywood exports to China was not what it is today.
Local audiences had seen the film online and Universal launched Jurassic Park 3D in China in 2013 and generated roughly $57m.
To reinforce awareness, UPI took the Jurassic World cast on tour to China, staged a major press junket and got the stars on Hot Tickets, a local show that dedicated 30 minutes to the upcoming release.
In other regions there was anticipation yet also protective parental instincts that voiced concern over the intensity of some of the sequences.
This was especially true in Germany but less so in the UK, for example. Both territories embraced Jurassic World, which so far has grossed $26.3m and $60.3m, respectively.
Mexico, where film-going is famously a family affair, has generated $29m and counting.
Launching the trailer
The first trailer came out in late 2014.
“Your first trailer is the biggest trailer… they’re like mini-movie campaigns. We left nothing to chance and then we got a real sense of what people wanted. The response pretty much in every market was positive.
“We showed this film had a legitimate story in its own right and had a reason to be in the Jurassic Park legacy.
“We wanted to connect Jurassic World to Jurassic Park as it was Hammond’s idea to build a park and this was the park that came to life,” says Hewlett, referring to the character of John Hammond played by Richard Attenborough in the 1993 original.
Samsung and Mercedes Benz were the two official US promotional partners, who effectively became the studio’s global partners given the immediacy of internet culture.
Universal’s other divisions created special programming with broadcast partners while the products division targetted consumers with an array of merchandising.
So far the hard work appears to have paid off.









The Site: The website for Jurassic World is truly impressive. Like a handful of other large-scale movies in the past year, the site is set up as if Jurassic World is indeed a real live theme park. The site features a park map, wait times, vacation packages, and coming soon signs. Although the concept itself is no longer novel, Jurassic World has taken it a step further by incorporating real world brands like Jimmy Buffet’s Margaritaville and Hilton Hotels into the site. These tie ins serve to strengthen the illusion and gives the site an incredible sense of realism. The social media accounts for the movie are also playing off this premise and they make a great complement to the site. Personally, I am a fan of marketing efforts that attempt to blur the lines between the fiction of the movies and the real world-a trend that seems to becoming more and more common with big franchise movies. The opportunities for creativity are boundless, and it opens up a whole realm of exciting possibilities.
The Trailer/TV Spots: The trailer opens with two brothers making their way to Jurassic World, and fades out with that iconic John William’s score that is guaranteed to make pretty much every Jurassic Park fan instantly nostalgic. Although there are some aspects of the trailers that seem a bit out-of-place (Tamed Raptors??) they nonetheless invoke a sense of excitement and wild anticipation.
The Poster: The official poster pays homage to the original, yet manages to put a slightly new twist on it. The 3-D chrome logo set against a black and misty background gives it a slightly ominous feel. Given what we know of the plot and indeed the entire franchise, saying it’s appropriate is probably a bit of an understatement.
Conclusion: The campaign for Jurassic World is running at at full force and will probably gain even more traction as we get closer to opening weekend. For now, www.jurassicworld.com will have to be enough to tide enthusiastic fans over.























Tuesday, 16 February 2016

                     finance of the film


Theatrical Performance
Domestic Box Office$652,198,010Details
International Box Office$1,018,130,015Details
Worldwide Box Office$1,670,328,025
Home Market Performance
Domestic DVD Sales$29,242,729Details
Domestic Blu-ray Sales$84,050,585Details
Total Domestic Video Sales$113,293,314

Synopsis

Visitors at the Jurassic World theme park run for their lives when the genetically engineered Indominus Rex and other dinosaurs go on a rampage.

Metrics

Rotten Tomatoes
Critics FreshAudience Upright
Critics
71% - Fresh
Audience
79% - Upright

Movie Details

Production Budget:$215,000,000
Domestic Releases:June 12th, 2015 (Wide) by Universal
June 12th, 2015 (IMAX) by Universal
International Releases:June 10th, 2015 (Wide) (Belgium)
June 10th, 2015 (Wide) (China)
June 10th, 2015 (Wide) (France)
June 10th, 2015 (Wide) (Indonesia)
June 10th, 2015 (Wide) (Philippines)
... Show all releases
Video Release:October 20th, 2015 by Universal Home Entertainment
MPAA Rating:PG-13 for intense sequences of science-fiction violence and peril.
(Rating bulletin 2373, 5/13/2015)
Running Time:124 minutes
Franchise:Jurassic Park
Comparisons:All-Time Top-Grossing Films
Summer, 2015
Blockbusters, 2015
vs. Star Wars Ep. VII: The Force Awakens
Create your own comparison chart…
Keywords:Animals Gone BadDevelopment HellDinosaursCloningDelayed SequelMilitary Stealing New InventionChildren Dealing with DivorceDysfunctional Family,Directing YourselfIntertitleGratuitous CameosDirector Cameo
Source:Based on Fiction Book/Short Story
Genre:Action
Production Method:Live Action
Creative Type:Science Fiction
Production Companies:Universal PicturesAmblin EntertainmentLegendary Pictures
Production Countries:United States
new technologyOwen (Chris Pratt) leads the raptors on a mission in "Jurassic World".
Image: Universal Pictures
World-renown paleontologist Jack Horner is gleeful. He's busy promoting the fourth and latest film in Steven Spielberg's iconic franchise, "Jurassic World," which opens today. At an event at Los Angeles' Museum of Natural History's all-new, 14,000-square-foot Dinosaur Hall, Horner, technical advisor on all four "Jurassic" films, prepares to speak on his favorite topic: (unsurprisingly) dinosaurs.
Prolific author and researcher Horner has serious street cred and bragging rights and is the real-life inspiration for Sam Neill's ubiquitous "Jurassic" paleontologist, "Alan Grant." Horner's smile grows wider, when asked about characteristics critical to "Jurassic World's" new hybrid dinosaur, Indominus Rex. "We got to include something I've wanted for a long time, all these years..." He pauses dramatically (yes, he has a cameo in the new movie), and says in a loud whisper: "Camouflage!"
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The Indominus rex dominates all creatures in her path in "Jurassic World".
Image: ILM/Universal Pictures
Horner may be most excited by the credible quality of camouflage (a frightening addition to the genetically engineered dinosaurs which populate the latest franchise installment), but Steven Spielberg loves the thrill. Both Horner and "Jurassic World" director Colin Trevorrow have noted: Steven Spielberg is all about the scare factor. And boy, do they bring it, with the terrifying created-in-a-lab hybrid. Jurassic World is also the name of the new and elaborate entertainment complex, located in the same location as the original "Jurassic Park." Events are set two decades later and the island destination is an extremely popular one.
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(L to R) Claire (Bryce Dallas Howard), Owen (Chris Pratt), Zach (Nick Robinson) and Gray (Ty Simpkins) watch in terror in "Jurassic World".
Image: Universal Pictures
Trevorrow has said the movie explores two elements of modern-day society: how money often fuels our biggest mistakes, noting, "it was clear from the first film that humanity" thought it could control nature, which "rarely works out well," but people continue to do so in the hopes of making "heaps and heaps" of money. Secondly, Trevorrow notes how "technology has become such an inherent part of our lives that we've become numb to scientific miracles around us. We wanted to explore a world where science has brought back dinosaurs and people are just kind of, 'over it,' already." The greedy corporate backers are anxious to lure more than the 20,000 daily visitors to Jurassic World, the old: make it better, make it bigger. And, Indominus Rex is created, to wreak havoc. And, is a dinosaur original author, Michael Crichton, originally conceived. Crichton died in 2008.
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Visitors to Jurassic World roam among the dinosaurs in giant "hamster balls".
Image: ILM/Universal Pictures
The majority of "most of the shots of dinosaurs" in the first three installments — "Jurassic Park" (1993), "The Lost World: Jurassic Park" (1997), and "Jurassic Park III," (2001) — were animatronic, says Horner, who adds, "and looking at it now, you can tell which ones were animatronic." He explains, "we decided, in 'Jurassic Park' one, and I worked with the ILM people [effects/Industrial Light & Magic], and we came to agreements on how [the dinosaurs] would move, based mostly on birds."
The technology for getting the various dinosaurs on screen, he says, "has changed...in this one, it's all computer graphics, which shows how much computer graphics have changed."
Well, not quite. Trevorrow actually did use an animatronic dinosaur, apparently as a way of paying tribute to special effects legend, the late Stan Winston, who died in 2008. It was Winston who created the T-Rex, Velociraptor and Brachiosaurus in the original films. Trevorrow supposedly felt an animatronic dinosaur would help the actors achieve "the right intensity for their interactions with the giant creature."
chris-tames-dinos.jpg
Owen (Chris Pratt) attempts to keep the raptors at bay in "Jurassic World".
Image: Universal Pictures
So former Stan Winston-mentee and associate, John Rosengrant, as well as his team at Legacy Effects, spent three months creating "Jurassic World's" Apatosaurus, which was then operated by Rosengrant and four puppeteers for filming. Apatosaurus can lift and turn its head, breathe through its nose and mouth, as well as blink and twitch its eyes.
Rosengrant, in Hawaii to film the Apatosaurus scenes, said, "Because it was shot in the middle of nowhere, we were careful not to overbuild and used tried-and-true methods of construction and puppeteering/animatronic controls."
He explains, "The advancements have come mostly in how we sculpt and create rather than the control systems — although those are more streamlined now — radio controls have improved, allowing greater flexibility in dialing in nuanced movements ... But the use of digital sculpting and rapid prototyping has cut our preproduction time way down."
Rosengrant, who has been a part of the franchise since the beginning, adds "It's been great to be part of all the Jurassic Movies, they feel like part of my DNA and an honor to have the opportunity to help bring more iconic dinosaurs to the screen."
chris-pratt.jpg
Chris Pratt as a behavioral researcher in "Jurassic World".
Image: Chuck Zlotnick
Between the empathy the animatronic Apatosaurus brings and what Horner says is the dinosaurs' "smooth[er] flow" of movement, the emotion and realism are there. "The dinosaurs in this film are superb," Horner adds.
Horner points out that right when the first film was released, the revelation of the connection between dinosaurs and birds was confirmed. It's pretty clear dinosaurs had feathers (and colorful ones at that, Horner adds). So why no feathers on the uber-real dinosaurs in "Jurassic World?" "For continuity," Horner says matter-of-factly. "It hadn't been reflected in any of the other films, and they needed consistency." Horner posits: it's quite possible T-Rex not only had feathers, but pink ones (flamingos, anyone?). But, he qualifies, "not exactly scary." And Spielberg loves the fear factor - and if the buzz tells us anything, so do audiences.
horner3.jpg
Paleontologist Jack Horner was the inspiration for Sam Neill's original character in the Jurassic films.
Image: Alex J. Berliner, AP

Tuesday, 9 February 2016

ABOUT THE PRODUCTION

From Dream to Reality:

Jurassic World Is Born
A narrative successor to three-time Oscar® winner Steven Spielberg’s beloved original classic Jurassic ParkJurassic World takes place 22 years after the fateful events on Isla Nublar. Jurassic World is the world’s first truly international theme park, one that seamlessly combines the wonders of science and history with the creature comforts and luxury that international travelers have come to expect. And it all began with an idea from the brilliant mind of Dr. Michael Crichton.
Originally released in 1993, Spielberg’s Jurassic Park provided moviegoers with a film that connected with global audiences of all ages and has since become an indelible part of their cultural collective memory. Based on Crichton’s blend of science fiction and boundless imagination, the film left audiences breathless and asking the question: “Could this actually happen?”
Spielberg explains that it was never his or his fellow filmmakers’ intention to revolutionalize moviemaking. They simply wanted to do justice to Crichton’s phenomenal tale. The director says: “It’s not up to me to decide what a benchmark is. I just keep trying to tell stories. It’s up to other people to figure out whether your stories are successfully told or not, but I know that technologically it was a benchmark for the entire industry. Here were characters that were digitally created on a computer that looked completely authentic in any form of lighting or even atmospheric condition. We even had the digital T. rex in rain.”
After the subsequent films in the series—1997’s The Lost World: Jurassic Park and 2001’s Jurassic Park III—Spielberg admits he simply became busy with a multitude of other projects. Fortunately for fans of the beloved series, ideas for this world were simply dormant, not forgotten. Spielberg shares: “A lot of people that I bump into whom I’d never met before would remind me by simply asking, ‘When is the nextJurassic Park coming out?’ That accumulated after a while, and I started to put some thought into it.”
Strength of Character:

Casting Jurassic World

For all of the wonder of the Jurassic movies, the characters have provided personality to a story where science has made it possible for dinosaurs to walk the Earth again. Beyond the wide-eyed thrills, we are introduced to multidimensional characters with whom we share an emotional connection. Offers Crowley: “An important aspect of all of the Jurassic films is the strength of the characters. They are essentially what drives the storytelling.”
In this spirit, Trevorrow sought the ideal troupe of actors to bring these characters to life. “Considering all the things a movie like this needs to do, to be able to find people who truly embody these characters and make us love them and feel like we know them was so important,” explains Trevorrow. “When you’re dealing with dinosaurs running around and eating people, it’s really important that you care about these people.”
The hero of our story is a man who is as quick in repartee as he is in decisive action: Owen is a military veteran who respects the precarious place of humans in the natural order and now works at a behavioral facility on the outskirts of Jurassic World. He operates outside the system but needs its backing to fund his raptor research, which places him in the uncomfortable position of working for the establishment while rebelling against it.
While Owen’s first date with Claire was actually their last, he still spars with her at every opportunity, relishing the moment when she needs his help in Jurassic World.
And Claire’s never needed it more than when a crisis erupts that she can’t solve with her immediate team. Drawn into unexpected service from his outlying facility, it’s up to Owen to step up before all hell breaks loose. He is the consummate adventurer—a classic hero in the rough—one who lives by his own wits, ingenuity and raw instinct.
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For the role, the filmmakers found their hero in comedic actor-turned-action star Chris Pratt, last seen as Star-Lord in the juggernaut Guardians of the Galaxy. Spielberg recounts his casting, dryly noting: “Safety wasn’t guaranteed in those days using Chris Pratt because he was on a very successful television series. Even though I thought he had the chops for this and Colin believed in him, it was a bit of a risk. Of course, when Guardians of the Galaxy came out, we all thought we were really smart even though we didn’t make it.” The filmmaker was impressed by Pratt’s on-screen test: “Chris is a wonderful actor and has a strong screen presence. He has a tremendous sense of humor and he’s a team player. He’s going to go all the way with his career.”
“Owen is strong, self-sufficient, adventurous and very capable, and audiences want to see a guy like that,” adds Crowley. “I didn’t know much more about Chris than what I had seen on television, and to see him emerge as this strong figure has been incredibly impressive. As he became Owen, we all looked at each other and knew he was that hero.”
A huge fan of Jurassic Park, Pratt, much like his director, vividly remembers seeing the original film in 1993 in his small-town theater. “I was 14 years old and was right at that age where I was impressionable. It blew my mind,” the performer notes.
“The science and imagination came together in this way that was full of suspense, beautiful imagery and great storytelling. It was like cinema was reinvented right in front of me, and it was then that I discovered how cool movies could be. I had complete Jurassic-mania and saw it twice that weekend. After that, I spent the next six months of my life running from imaginary dinosaurs.”
Pratt was drawn to Owen’s strength, character and decisiveness, and admits that he had to exercise restraint to quell his own comedic instincts during filming. “Owen is stoic, quick to act and without a single bit of goofiness, which for me is hard,” he says. “My natural instinct is to be a goofball, and it’s something I had to remind myself to quiet before every take.”
Still, right from the start, the gravitas of the project sunk in for Pratt. “The shoot began on an air base where airplanes took off during World War II,” he explains. “Bryce and I were both in our jungle-worn wardrobe with dirt on our faces, shooting on 65 mm, and you could hear the cameras rolling. We’re stepping on our marks looking at each other, and we could have been on the set of Casablanca. That’s when it became real for me and felt like a very big deal.”
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The Bryce of whom Pratt speaks is none other than acclaimed actor Bryce Dallas Howard, who has showcased her diverse talents in blockbusters from the Twilight series andSpider-Man 3 to more dramatic hits, including The Help and 50/50. She was brought aboard to portray Claire, the operations manager of Jurassic World, who strives to make every guest’s visit free of worry. When things run smoothly, it’s because of Claire; when they don’t, she’s held accountable. Deftly managing the needs of thousands of guests every day with a constant eye on the bottom line, it’s her job to make sure that the park remains exciting to sophisticated parkgoers who have seen it all.
Claire watches Jurassic World from the sanitized safety of a control booth, where she monitors all activity (human and dinosaur alike) from a safe distance. Indeed, she views the dinosaurs strictly as “assets” and has lost sight of the wonder and power they exhibit. It is only when things fall apart that Claire experiences the park from a completely different perspective: as the hunted.
Beyond the allure of being a part of the beloved franchise, the actress appreciated the caliber of storytelling and the strong character she was tasked to portray. Relays Howard: “It is fantastic that Colin created this multifaceted, three-dimensional female character who goes through this very emotional journey within the greater context of a giant, effects-driven dinosaur movie. At the end of the day, it’s a good story well-told.” When we first meet Claire, her personal life has taken a backseat to her responsibilities at the park and the pressures—not to mention the questionable ethical decisions—that come along with them. “Claire is responsible for the entire park and understands that at the end of the day everything needs to add up, and there are some difficult decisions and realities within that,” shares the performer. “Her journey becomes about finding her own humanity and her ability to be open and not fixated on making everything work in order to make a profit.”
Of his leading lady, Trevorrow commends: “Bryce is one of our best actors that we have. She created a woman who starts off just on the borderline of being unlikable. She takes you on the journey, and by the time you get to the end…the ending is hers. I’m so proud of what she does at the end of this movie. If you didn’t have an actor who could make you believe everything that was happening, it just wouldn’t work; it would all feel silly. Bryce is just extraordinary.”
When the park’s newly developed dinosaur begins exhibiting potentially threatening intelligence, well beyond expectations, Claire is forced to seek outside assistance and reluctantly pays a visit to behavioral specialist Owen, with whom she shares a bit of history.
The chemistry between these two seemingly opposite, headstrong characters is undeniable. Explains Pratt: “We know that something happened between these two on a date, and Owen enjoys poking fun at her because she’s wound so tight. There’s obviously an attraction between the two of them, and that fuels this conflict that’s constantly between them in these crazy circumstances.”
Howard responds to the romantic undertones and how they propelled the story line, something new to the world of the Jurassic franchise. “One of the many great things about this story is that, in the context of the chaos that has broken out in the park, they realize that they need each other and go on this journey to save her nephews, save the park and ultimately themselves,” the actress shares. “The romantic undercurrent feels very unique for a Jurassic film, and I appreciated that.”
Although both actors had a general idea of the physical demands their roles would require, nothing could prepare Howard for the ultimate challenge of running through the muddy jungle…in heels. “I’ll never forget the first day of shooting in the jungle as I stood there looking at the terrain, which was covered in mud, vines and stones. I looked down at my high heels and all I could do was pray,” she laughs. “But now, it’s something I can add to the special skills listed on my résumé: running in the jungle in heels.”
For his part, Pratt felt that his work experience in physical comedy prepared him for the stunt-heavy action sequences, supervised under the watchful eyes of stunt coordinator CHRIS O’HARA (The Avengers) and stunt rigging coordinator RANDY BECKMAN (Ted 2). “There was a lot of running, jumping, leaping, diving, rolling, punching…a lot of action-hero moments,” Pratt provides. “On Parks and Rec, I’m diving over counters, crashing into cars, falling down stairs on roller skates—so all that stuff comes easy to me.” He pauses, slyly: “I’m secretly a stuntman trapped in an actor’s body.”
In classic Spielberg fashion, audiences first experience the magic and wonder of Jurassic World from the perspective of a child. As the story begins, Claire is visited by her sister’s boys, Gray and Zach, who have been shipped away while their parents negotiate their impending divorce. Gray is an 11-year-old boy full of limitless curiosity and energy who is wide-eyed with excitement from the minute he boards the ferry for Isla Nublar. Anxious to explore every inch of Jurassic World and acutely perceptive of details in the world around him, he is awed by seeing dinosaurs that he’d only read about in books come to life. Gray is on the adventure of his young lifetime, and his natural inquisitiveness—and some pressure from his big bother—drive him to go beyond the boundaries of what his parents would ok.
“The great thing about the manner in which the story is told is that we enter Jurassic World through the eyes of Gray,” says Marshall. “That was a key element for Colin. He wanted us to see the wonder of the park first, and to see it through the eyes of our two young characters is the perfect introduction.”
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For the role of Gray, filmmakers cast young actor Ty Simpkins, familiar to audiences from his work co-starring alongside Robert Downey Jr. in Iron Man 3 and in director James Wan’s Insidious series. Although Simpkins was very young when first viewing Jurassic Park, the young performer recalls the lasting impression it made on him: “I was three when I first saw it, and although I don’t remember watching it for the first time, I remember that I became obsessed with dinosaurs. It has always been one of my favorite movies, and I still can’t believe I am a part of this. ”
Gray’s older brother, Zach, is as disaffected by the wonders of Jurassic World as his brother is in awe of them. Roaming the unbelievable attractions with his face cast down toward his smartphone, Zach slowly starts to admit that the park is actually pretty cool. Although Zach and Gray have a chaperone assigned to them by their Aunt Claire, they must stay mindful of any prehistoric threats that await them in the lush jungle directly ahead.
For the role of the disaffected 16-year-old, Trevorrow turned to Nick Robinson, an up-and-coming actor whom he’d seen in the independent film The Kings of Summer. During casting, Robinson was brought in with potential co-star Simpkins to read various scenes, some of which hinted at the type of unusual methods that the role would require.
“We had to do a thing where we were scared of something that wasn’t there, which was good practice for what we ended up doing a lot,” says Robinson. “Ty killed that audition, and I felt like I had to follow up his masterful work there.”
Producer Crowley offers praise for the young man: “When Nick first came in, we thought of him as a Montgomery Clift-type, and there’s no doubt that in another couple of years he’ll be that heartthrob. He is a consummate actor and really underplays the role. His performance is riveting.”
When chaos erupts on Isla Nublar—and it always does—the brothers are forced to rely on each other to survive, something that breaks down the walls between them and brings them closer together.
The quick off-screen bond between Simpkins and Robinson played into their performance and mirrored that of their on-screen relationship. “Nick and Ty have a true brotherly dynamic with one another,” reveals Howard. “Nick has two younger brothers who are Ty’s age and Ty has an older brother, so they instantly became like real brothers. It was beautiful to watch, and they brought so much honesty to those characters and to that dynamic.”
When production commenced, Robinson and Simpkins looked to Trevorrow to guide them through the emotional story line of their evolving relationship, as well as the intense technical aspects required to complement the visual effects. “It was Colin’s top priority to make sure we hit all the emotional beats of the scene while also hitting our technical marks,” says Robinson, “so he could later then worry about adding the crazy dinosaur that was trying to kill us.”
The sole character of the storied franchise who is returning to the series is actor BD Wong, who reprises his role as Dr. Hammond’s lead geneticist, Dr. Wu. First introduced in Jurassic Park, Dr. Wu is the lead scientist responsible for bridging the gap between the past and present. Trevorrow explains the need for the researcher’s presence in Jurassic World: “We wanted to bring back a character from the original, and although he spent just a couple of minutes in the first film, Dr. Wu is much more fleshed out in the book and is a crucial component in the history. Having so much genetics and science in this film, it was important to have a character who’s informed of everything that’s gone on before this moment…and can pull us back into that world.”
It was Dr. Wu who ingeniously discovered the process of successfully revitalizing dinosaurs whose DNA was found in amber-trapped mosquitos. In the 22 years since the disastrous events on Isla Nublar, Dr. Wu has since continued his groundbreaking work with the support of Simon Masrani, Jurassic World’s generous—and quite complex— benefactor. Pushed by his own scientific curiosity and the demands from the park’s executors for new sensations, Wu’s latest creation has moved away from the wonders of rebirth to the uncharted realms of genetic modification.
Thrilled to revisit the role, Wong was intrigued by Dr. Wu’s progressive fall into more questionable ethical practices. Still, the actor admits that he understood his character’s mindset: “Dr. Wu feels that he deserves to be rich and famous because he is the mastermind or the locomotive that is driving that train. He is, however, a little bit naïve as to the consequences of what can happen as a result of this brilliant creative engineering and groundbreaking territory he finds himself in.”
As Jurassic World is the first truly international theme park, it was of paramount importance to Trevorrow and the producers that the cast be a reflection of that ideal. “It was important for the movie to have an international flavor to mirror that of the theme park,” gives Marshall. “We have a truly international cast and that has been really exciting.”
Entrusted with the task of fulfilling Dr. Hammond’s legacy to create a safe haven where humans and dinosaurs can coexist, larger-than-life billionaire Masrani is Jurassic World’s flashy benefactor and public showman. Despite the warnings of Owen, Masrani is more interested in dazzling his park’s guests by engineering a dinosaur with evermore-intimidating features than he is with the worrisome details of asset containment.
For the role of the charismatic entrepreneur, filmmakers looked to Irrfan Khan. A celebrated performer in his home country of India, Khan is known to international audiences for his riveting work in Ang Lee’s Life of Pi and Danny Boyle’s Slumdog Millionaire.
When asked why he was interested in the role of Masrani, Khan admits that he was drawn to the billionaire’s spirit and passion: “Masrani is an entrepreneur, and he has a unique sense of morality. Jurassic World is not a place just to earn money; he nurtured John Hammond’s dream and truly wants to educate the common man through entertainment.”
Known for his work in such films as Europe’s surprise blockbuster The Intouchables and the juggernaut X-Men: Days of Future Past, French actor OMAR SY was brought aboard to join the cast in the role of Barry, Owen’s lead dinosaur handler and partner in their remarkable behavioral study. Just as wary of their subjects’ natural ferocity as he is of InGen’s twisted beliefs, Barry is the first to challenge InGen when he catches wind of the company’s nefarious plans.
Another huge fan of the franchise, Sy was thrilled to be asked to join the production and was up for what was sure to be a memorable experience. “My first day of filming was in Hawaii, where I rode through the jungle at night on an ATV. I couldn’t believe I was there,” the actor reflects. “I realized I was in Jurassic World, like a dream from my childhood come true.”The player who is perhaps most interested in the progress of Owen and Barry’s behavioral study with Velociraptors—and its potential use and application in warfare—is none other than InGen’s Hoskins, a skunkworks agent waiting for the right moment to appropriate Owen’s research. He recognizes the animals of Jurassic World not as sentient creatures, but as assets with untapped potential that would deliver serious profit.
The only thing standing in the way of his single-minded greed is the ethical will of Owen and his team. Seasoned actor VINCENT D’ONOFRIO, a performer of screens big and small, from Men in Black to TV’s Law & Order: Criminal Intent, was asked to play Hoskins.
While it might seem easy to label Hoskins the antagonist in the film, D’Onofrio doesn’t view his character in such black-and-white terms. “It’s hard to say you’re the villain in a dinosaur movie because usually the dinosaurs are the villains,” he plainly states. “Hoskins is essentially a security contractor whose perspective is that these animals are worth using instead of losing human lives. An animal is not computer-programmed and can’t be hacked. To be able to hook an apparatus on them and give them commands would be good for a multitude of uses…and a better alternative to risking human lives.”
Pratt offers yet another perspective: “The real villain is progress, and Hoskins is really an agent of progress. A lot of scientific research is funded for military application and is simply the natural order of that world.”
Marshall adds that it took an actor of D’Onofrio’s caliber not to make Hoskins a one-dimensional villain: “Hoskins represents something that is real, which is people who want to take scientific innovations and use them for darker purposes. Vincent is a wonderful actor, and it was fun to see him explore that side.”
Last but not least of the principal players is Lowery. A technical engineer whose mess of a workstation and smart-ass attitude belie a respect for the creatures he helps oversee, Lowery is Claire’s trusted lieutenant with electronic eyes on every corner of Jurassic World. To portray the role, Trevorrow turned to friend and previous collaborator JAKE JOHNSON (TV’sNew GirlLet’s Be Cops), who appeared in the director’s Safety Not Guaranteed. Trevorrow looked to Johnson to infuse Lowery with the pitch perfect amount of comedy and provide the type of levity that his Jurassic Park counterpart, the brilliant Samuel L. Jackson, delivered.
Johnson understood the value of delivering some laughs into the intense actionadventure film. He says: “Colin wanted actors for certain roles to have an option for a bit of humor and lightness. If there was a moment we could improvise and try to find a laugh, we took it.”
Alongside his fellow performers, the opportunity to be a part of the Jurassic legacy was not lost on Johnson: “Young people will see this the way we saw Jurassic Park, and for them it will be that awe-inspiring, jaw-dropping experience it was for us.
The opportunity to be a part of something like this doesn’t come around very often, and I feel very lucky.”

The Park Is Open:
Design and Locations

Operational and established as the world’s first international theme park, Jurassic World is the promise of the original park gloriously fulfilled. The park features a gleaming new Visitors’ Center that houses fully interactive scientific displays, a bustling commercial Main Street and boardwalk, an aquatic amphitheater where trained breeds perform, a soaring aviary and a petting zoo where young children can have the tactile experiences humans never thought possible. Dinosaurs of every shape, size and variety fill the numerous exhibits and attractions inside the park that are sure to amaze and delight its thousands of daily visitors. A shining monorail even connects all the attractions of the park, gliding gracefully throughout Jurassic World.
Trevorrow and his creative team set out to create a magical world that felt more tangible than fantastical. “It was important to us to create a place that could exist now, not a sci-fi imagining set in the future,” the director shares. “We wanted to create a very real, visceral park experience where you’re able to get up close with the dinosaurs and step into their world, everything John Hammond dreamed of.”
Veteran production designer Edward Verreaux was selected to bring the vision of Jurassic World to life. Beginning his career with Spielberg as an illustrator on Raiders of the Lost Ark andE.T.: The Extra-Terrestrial, Verreaux has served as production designer on massive blockbusters such as X-Men: The Last Stand and Rush Hour 3. His long relationship with theJurassic franchise—he served as an illustrator for production designer Rick Carter on the original film, prior to stepping into the role himself on Jurassic Park 3—made him the perfect choice to create the template for the next installment and the modern vision.
Verreaux was enthusiastic about the opportunity to infuse the franchise with a modern aesthetic, while simultaneously honoring the legacy of the first film. “We’re getting to reinvent it for the next generation,” he says. “We’re 24 years out from having begun on Jurassic Park, so it’s a whole new ball game. We are, however, making reference to the previous films because they set the standard for the overall aesthetic of Jurassic World.”
Trevorrow was excited to have the opportunity to work with Verreaux and his creative team to help carry out his cinematic vision. “I am so privileged to be able to work with the best artists and innovators in the business who can bring these ideas to life,” the director commends. “The look of this film will leave an indelible mark and separate it from the other films to help push it forward.”
The majestic landscapes seen in Jurassic Park have become a part of moviegoers’ cultural DNA, successfully creating iconic images of massive creatures again roaming the Earth. For the production team, returning to Isla Nublar meant returning to Hawaii, where the green environment and majestic mountaintops substituted for Costa Rica. The crew discovered that the majority of the original locations were relatively untouched, affording the ability to seamlessly step back into that visual world, without extensive CGI to replicate settings.
“We knew we had to go to a green environment in order to do the jungle work, and almost all the other Jurassic films were shot in Hawaii,” explains Crowley. “Beyond that, we wanted to take people visually to places that many had not been to on their own.
There are places in Hawaii that are so dark and deep it looks like Tarzan lives there.”
For Marshall, returning to Hawaii decades later felt like stepping back in time. “It was magical to be in some of the same locations,” he says. “Being in that valley surrounded by those iconic mountaintops really brought it home that we’re in Jurassic World.”
Production began on April 14, 2014, on the island of Oahu at the Honolulu Zoo, which was magically transformed into Jurassic World’s petting zoo. Paying homage to the sacred lands on which the company would be filming while in Hawaii—and to garner some aloha spirit for the complicated shoot ahead—the crew participated in a spiritual blessing ceremony on the first day of principal photography. Crowley shares why they were adamant to participate in this ritual: “When filming Jurassic Park, there was a hurricane that destroyed all the sets, and we wanted to make every effort to make sure that didn’t happen again. The cast and crew were very respectful. It’s easy to assume that a crew of movie people who have worked all over the world would be jaded, but they really listened to the thoughtful words and took them to heart.”
With a total of 33 days of filming on the islands of Oahu and Kauai, the team set out to utilize the natural landscape to provide the appropriate scale and scope needed for Jurassic World. Returning to film at Kualoa Ranch on Oahu, Verreaux and his workers built a full-scale dinosaur paddock, which was constructed to house the park’s new genetically modified dinosaur. Kualoa Ranch also provided the backdrop for multiple exterior locations, including Owen’s bungalow, Masrani’s mountainside helipad and the majestic Gyrosphere Valley, where parkgoers can board a two-person gyrosphere and roam the land with various herds of gentle giants. Together, the various bits and pieces cut together created the full scope and magic of Jurassic World.
For its part, the gyrosphere—designed by supervising art director DOUG MEERDINK (Cloverfield) and his team, including RON MENDELL (Iron Man series)— is a spectacular, two-person orb that powers guests through, and immerses them in, the wonders of Jurassic World. Once securely inside, they may move freely throughout Gyrosphere Valley to experience the park’s stunning, unobstructed views and its onceextinct creatures…all at their own pace. As they travel through the valley, guests may use the in-sphere monitor to help identify the dinosaurs—ranging from the mighty Apatosaurus and Stegosaurus to the fascinating Parasaurolophus and Triceratops—that they see all around.
The epicenter of Isla Nublar’s $1.2 billion Jurassic World is Main Street, a bustling commercial stretch that offers various shopping, dining and entertainment options for parkgoers to enjoy. For those seeking mementos and keepsakes from their trip, Jurassic Traders has every toy and piece of merchandise the curious tourist could ever want. Up for a movie while on site? Guests can take in the spectacular sights and sounds of the film Pterosauria, which is now showing at Main Street’s IMAX theater.
It was important to Trevorrow and the producers that Jurassic World felt like a real destination, replete with actual stores one might find at a destination location such as Universal Studios Hollywood. To make it all happen, on Main Street and the boardwalk, guests staying at the Hilton Isla Nublar have a multitude of dining options that include sushi at Nobu, American cuisine at Winston’s (a clever nod to the legendary specialeffects wizard Stan Winston) or tacos and margaritas at Jimmy Buffett’s Margaritaville. For a little post-dining fun, parkgoers can kick up their heels at the nightclub or enjoy a taste of home as they grab a cappuccino at Isla Nublar’s Starbucks.
Verreaux and his team were put to the task of conceptualizing and creating a living and breathing theme park in a short period of time, an extraordinary undertaking.
“Ed was so important in pulling all of the concept and design for this theme park together,” lauds Crowley. “Unlike parks like Universal and Six Flags, which are developed over years, Ed had a couple of months to pull Jurassic World together. His team truly impressed us all.”
Bringing the elaborate vision of Main Street to life was no easy task, as filmmakers wanted to build as much as possible practically without sacrificing the scale and scope. After an extensive search for a locale that met the many criteria that came along with the massive build, the production team began construction at an abandoned Six Flags theme park outside of New Orleans. Although unable to use the infrastructure of the theme park due to the devastation of Hurricane Katrina, the team utilized the massive parking lot—roughly the size of six football fields—and built from scratch. While the shooting crew filmed in Hawaii, a construction crew of up to 400 craftspersons was hard at work prepping the enormous sets in New Orleans. Throughout the build, and as the company’s arrival approached, Verreaux provided the filmmakers with progress reports. He recounts: “Main Street was being built while everyone was filming in Hawaii, so Colin didn’t get to see it until days prior to filming there. I sent him pictures and flew back and forth to show him all of the colors and fabrics to make sure that he was in agreement with the direction that we were going.”
During the final weeks leading up to filming on Main Street, various departments were hard at work dressing, prepping, lighting and rigging the set for the extensive sequences. The production crew arrived from Hawaii on a Saturday and began filming on Main Street the following Monday. Trevorrow recalls his initial reaction upon walking onto the set: “The first time I stepped onto Main Street I definitely got emotional. I was not alone in taking a moment to breathe it all in because we rarely get to see a world of this size brought to life in this way. When you walked on the set, it truly felt real.”
Marshall echoes those sentiments. “When we first saw it fully dressed with 800 extras enjoying everything Main Street had to offer, as if it was a real theme park, it was pretty amazing.”
For his part, Crowley was flabbergasted by the final product and the endless attention to detail. He comments: “We had it all: park rangers and employees who worked in the various stores and restaurants—all wore custom-made Jurassic World uniforms—and props and various merchandise that would be found at a theme park of this caliber. From the dinosaur strollers, plush toys and hand puppets, everyone did a tremendous job at making you feel that you were at a real working theme park.” The process of conceptualizing, building and finally filming on Main Street was not lost on Verreaux. “With something of this scale, there is a long design curve and a million decisions to make. You read the script, have discussions with the director, develop with concepts and illustrations, develop the set and build it. The company then takes it, dresses and lights it and then all of a sudden there are 800 extras walking around looking like real tourists. They, of course, hadn’t seen the set prior, so they’re thinking, ‘Oh my god, look at this!’ and we’re getting the proper responses from them. All those moments and responses are really gratifying.”
Although the daily rainfall and the formidable mud that followed were a significant challenge in Hawaii, the team was particularly wary of filming in New Orleans in June. “During those first few weeks in New Orleans, we were shooting all exteriors on Main Street—with very few cover sets—which was nerve-wracking,” recalls Crowley. “When it rains here, it pours for hours on end…with extensive lightning. When the weather in Louisiana is bad, it’s biblical.”
While the team was hit with several significant rain and lightning storms that left Main Street flooded and dark, the weather ended up, for the most part, cooperating and the company moved onto filming at the raptor research arena. Set on the outskirts of Isla Nublar far from the gloss of the theme park, the arena houses Owen and his team while they conduct behavioral research with Velociraptors. A massive circular structure, the inside arena is a large open area where the raptors reside, while the animal handlers safely observe from the extensive overhead walkways. Heavily fortified chambers surround the perimeter, thus allowing Owen and his team to engage in close interaction with the highly dangerous, and extremely predatory, animals.
Also a practical build, the arena was crafted to completion by requiring minimal green screen and not utilizing faux set walls. When working at the arena, Pratt was blown away by the lengths the design team went into the integrity of the structure…without typical Hollywood trickery. “The raptor arena was built of steel and cement and was huge; it was no joke,” lauds the performer. “There is no doubt that it could, in practice, house dangerous animals for many years without breaking down. It was phenomenal.”
For the numerous and massive interior sets, the filmmakers needed a singular location with ample space, security and infrastructure, all of which they found at Big Easy Studios in New Orleans. Residing on a portion of NASA’s Michoud Assembly campus, which was left vacant after the cancellation of the space program, Big Easy’s expansive structures were converted to stages capable of housing a production of this size.
The six stages occupied by Jurassic World were in varying stages of construction—a virtual revolving door of sets were built, filmed or struck simultaneously.
Some of the sets built at Big Easy included the interior of the new Visitors’ Center, Dr. Wu’s genetics lab and the control room, all massive in their own right. Considering the ambitious nature of the project, the NASA campus turned out to serve as the perfect locale. “It seemed fitting that we’d make this film inside the hangars where they built the first rocket that took people to the moon,” Crowley dryly observes.
At the center of Main Street sits the Samsung Innovation Center, a towering structure that serves as an aesthetic beacon of the theme park. This new Visitors’ Center is a celebration of science and technology, where parkgoers can learn more about the revived prehistoric creatures that inhabit the island (as well as find a guest appearance by our old friend, Mr. DNA). The “edutainment” is varied: Activities include multiple kiosks with evolutionary facts that include high-tech elements where, with the touch of a button, a rotating, lifesize hologram appears, as well as a place where children can dig for dinosaur bones and unearth the next big discovery. The Visitors’ Center is a dazzling meld of technology, science and education, truly John Hammond’s vision realized.
Proudly watching over the spectacle stands a larger-than-life statue of Dr. Hammond, an homage to the man whose dreams made it all possible. “When you walk into the Visitors’ Center, you’ll see him on the far side of the rotunda looking off into the future, very hopefully,” explains Verreaux. “If you look closely, you’ll see that in his hand, he’s holding his cane…and in that cane is a piece of amber with a mosquito inside. We wanted to have something that brought people back to the memory of John Hammond, the creative genius behind all of this.”
The statue summons guests to continue their journey of discovery into the genetics lab, which offers a glimpse inside the inner workings of Dr. Wu’s mind and introduces us to his team of geneticists. In any of the lab’s five sections—which consist of 1) extraction, 2) sequencing, 3) assembly, 4) a hatchery and 5) a nursery—visitors can observe scientists and lab technicians through giant glass observational panels. At any given moment, one can witness DNA being extracted from amber-trapped mosquitos from around the world or get a peek inside the hatchery as a new dinosaur is welcomed to a time its ancestors could not have comprehended. Modern-day miracles happen every day at Jurassic World. Built in its entirety, the genetics lab reflects the sleek sophistication of InGen and the seemingly limitless technology utilized (and funding that is required).
In the control room, a removed and protected area restricted to the public, Claire and her team—including Lowery—watch over the park from within the highly secured, sanitized walls. The room is command central, and from there, each and every dinosaur creation and park guest alike is tracked and observed from a giant wall of monitors that capture real-time activity. Ever corner of the park is monitored.
The Control Room was designed to be as fully immersive as possible for the performers, who were allowed to use actual playback that was recorded throughout production, and which played back on the multitude of monitors. “In a lot of films, they put the image on in post, but they were actually playing everything back inside the control room during filming,” explains Johnson. “Colin wanted us to be able to watch things they’d actually shot to have the real image to react to.”
With the extensive array of moving parts necessitated by a production of this scale, collaboration between departments was paramount. Production designer Verreaux explains: “This is the kind of project that doesn’t happen in a vacuum and doesn’t happen just within any one department. Because of the scope and scale of this film, it requires the involvement and the collaboration of everybody on the project to pull something like this off. Everyone gave it their all.”